Jocelyn Maynes is the founder and president of Primary Bookkeeping, a boutique virtual bookkeeping firm and based in Los Angeles, CA. Primary Bookkeeping advises clients in a wide range of industries from service-based to building rocket ships (true client), while specializing in e-commerce. With a background in the music industry and commercial real estate, her passion for people and enthusiasm for growth built the foundation for her ability to create long-lasting relationships. Over the last 6 years, Jocelyn and her team have helped their clients take their businesses from startups to powerhouses being featured on Shark Tank, Good Morning America, and Universal Studios. Jocelyn’s ability to tell a story through numbers helps her clients see the bigger picture so they can make the best possible decisions to reach their goals.