Sally Hogshead

Drawing upon her branding expertise, Sally Hogshead created a method to identify how each person is able to captivate their listeners. The Fascination Advantage® is the first communication assessment that measures how others perceive you. After researching over one million professionals, her algorithm can pinpoint your most valuable differentiating traits. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Her two most recent books, “Fascinate: How to Make Your Brand Impossible to Resist” and “How the World Sees You: Discover Your Highest Value Through the Science of Fascination”, were both New York Times bestsellers. Sally writes a weekly online column for Inc. on issues around personal and corporate branding. She is a member of the Speaker Hall of Fame and Word of Mouth Marketing Association (WOMMA) Hall of Fame. Named a Top Brand Guru, her practical marketing system now lives inside organizations such as IBM, Twitter, the YMCA, as well as thousands of small businesses.

Early in her advertising career, Sally skyrocketed to the top becoming the most awarded junior copywriter in the U.S. by age 24. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At 27, she opened her first ad agency and her work is on exhibit at the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s TODAY and the New York Times.

Perry Belcher

Ben Day

Ben Day started Lionshare Bookkeeping in April 2017 “just” to make a little side hustle money. Originally attracted to passive income and financial independence, Ben figured he could learn about real estate investing by helping a few landlords and house flippers get approved for loans.

Today, Lionshare Bookkeeping works exclusively with real estate investors across the United States. In an industry that requires a deep pool of tax and finance knowledge, Lionshare aims to make bookkeeping a source of strength and leverage for it’s clients instead of a point of never-ending anxiety.

Good bookkeeping means good tax returns, but great bookkeeping means attracting private capital, qualifying for bigger loans at your local community bank, and understanding your cash flow so well that you can confidently scale your business with team members and systems – this is what financial independence is all about!

Outside of bookkeeping, Lionshare also offers startup coaching and “bootcamp” style courses to help brand new investors get started on the right track. Outside of business, Ben likes to put his music degree to good use, groom his beard, and indulge himself in a variety of craft beer.

Tyler Otto

Tyler Otto along with his wife Karen are the owners of Specialty Bookkeeping, LLC, where he has developed a winning formula for an innovative, virtually based accounting and tax firm. His company leverages technology to simplify client’s financial processes, creating greater visibility into their financials and driving profit. He has extensive experience in the finance side of the hotel and tourism industry where he has also served as the Corporate Director of Finance with Imprint Hospitality in 2020. His primary focuses include database architecture, Visual Basic scripting, Forecasting, Budgeting, and Data Mining. His recent activities include doing large financial system migrations for several companies spanning the hospitality to the construction industry.

Tyler has a passion for team development and promoting fun and collaborative cultures. He believes that a dedication to continuous improvement and learning is the backbone of any successful venture. He loves helping clients make more money. His career has been focused on serving as a financial analyst and business partner, helping business managers make strategic decisions that will grow their business for years to come.

Tyler is a fanatic about making new relationships and collaborating with others on large projects. He lives in Salt Lake City, Utah with his wife Karen and two children. When he’s not geeking out in Visual Basic, he’s found in the woodshop doing any number of woodworking projects, or on his road bike.

Ben Robinson

Ben Robinson is the founder and CEO of bookkeepers.com. He has helped thousands of Bookkeeping Professionals to start, grow and transform their practices into true businesses.

He used his background as a CPA for small businesses to formulate a blueprint that helps our profession deliver more value to our clients and earn more money.

Ben was an air-traffic controller in the Air Force before graduating from the University of Central Arkansas. He proudly supports Bookkeeping Professionals around the globe through a partnership with Charity Water.

He lives in Atlanta and has three grown children, one in college and two who work with him.

Gabrielle Fontaine

Over the past 30+ years Gabrielle Fontaine has done in-the-trenches bookkeeping, tax preparation, business & marketing consulting, coaching, and everything in between. Today, she is an Accredited Small Business Consultant and runs a small virtual bookkeeping practice. Gabrielle works with other small bookkeeping & accounting firms to identify and blast through operational and growth roadblocks to more quickly achieve the next big milestone toward ultimate success.

Kim Erick

Kim Erick, Founder and President of Home Time Business Services opened up her virtual practice in July of 2017.  Helping others succeed is her passion. Home Time is not just a business name, but the why behind every decision. Improving the home time of the client is the goal of Home Time Business Services.

The sixteen years prior to Kim opening her business were spent as a leader in the banking industry where she guided many types of businesses, especially startups.  Kim excels in helping small businesses organize their finances and help them control their bottom line through bookkeeping and tax services.  Kim’s first career was in Performance Auditing with the State of Ohio, While there she analyzed governmental entities developing benchmark data to improve economically or procedurally. These skills allow Kim to help others look into the financial health of their business by using benchmarks to compare the best practices of others in their industry and make suggestions to improve.

Currently, Kim holds a Master’s degree in Public Administration (MPA) with a concentration in budget and finance management from Kent State University, a Bachelor of Science in Public Administration, and a Bachelor of Science in Political Science from Heidelberg University.

Upon completion of the education provided by bookkeepers.com (formerly Bookkeeper Business Launch), Kim left the banking industry and has succeeded in reclaiming her home time.

Brandy Derrick

Brandy Derrick is the owner of Legal Ease Bookkeeping which specializes in helping law practices with their bookkeeping since 2016. She has been doing bookkeeping since 2001 and using QuickBooks Online since 2004.

She took Bookkeeper Business Blueprint (now named Bookkeeper Launch) in 2016 to make a little extra money while sailing around the world.  She never thought she would have more than 10 clients and now has over 100 clients. She and her team work virtually with attorneys all over the United States to make sure they are staying in line with bar association rules, help reduce time law firms spend bookkeeping, and make the attorney’s life easier.

She is a leader in the legal bookkeeper industry and is part of the Intuit Trainer/Writer Network.  She has taught other bookkeepers about legal bookkeeping at both Scaling New Heights and QB Connect.

Brooke Swan

Brooke Swan is the owner and CEO of Clarity Bookkeeping & Consulting. She started her firm in 2018 after completing the Bookkeeper Launch program with the goal of helping business owners not only understand their finances but enjoy a better work-life balance and help them build the business of their dreams. Through their advisory services and creative strategic approaches, Clarity has helped hundreds of business owners reach their goals and even ENJOY their accounting!

Brooke has a firm belief in efficiency and working smarter, not harder. As much as we love our work, we work to live, not the other way around. These core values have been a guiding principle in growing and scaling her firm. Her firm operates on a 4-day week and full-time employees only work 32 hours per week. Clarity strives to use these same principles to help their clients scale their business while enjoying their life.

She has been featured on the I Love Bookkeeping podcast, has coached other bookkeepers, and really has a burning desire to help others live their most-fulfilled life and reach their full potential!

Kate Johnson

Kate Josephine Johnson owns Heritage Business Services, LLC, a virtual bookkeeping firm serving small business clients all over the United States.  She can also be found helping other accounting professionals build a virtual accounting career they love inside her Bookkeeping Side Hustle Community.

She is a very proud Texan, Baylor Bear, and Navy wife. Her hair fits her personality. She is a morning person. Big time. She gets more done before 7:00 am (when her kids are allowed out of their room) than some people get done all day long!

As far as credentials go, she holds an MBA from the Yale School of Management and a BA in Economics from Baylor University.  In 2020 she was recognized as a Top 50 Women In Accounting.  She worked in corporate finance before opting to become a stay-at-home-mom for several years after her first child was born. 

You may contact Kate at www.HeritageBusinessServices.com

Melissa Honan

Melissa Honan is the CEO of Bookkeeping For Painters, a bookkeeping & tax firm that works exclusively with painting businesses. Melissa’s team focuses on building solid client relationships and staying current on industry-specific knowledge that painting business owners need to succeed. Under her leadership, Bookkeeping For Painters serves over 100 clients at $1.5 million in annual recurring revenue. She attributes her professional success to the company culture she has created that advocates work-life balance, mental health awareness, and treating colleagues with respect and empathy.

In addition to her role at Bookkeeping for Painters, Melissa is a Mindset and Sales Coach for bookkeeping business owners that want to scale their businesses to 6- or 7-figures. An introvert herself, Melissa has 15 years of sales management experience with proven tools and techniques to teach anyone how to sell comfortably. This Fall, she will be releasing her first e-course in a series that will provide the complete blueprint for bookkeeping sales for introverts.

Make sure you subscribe to find out what Melissa is working on next in her newest venture as the co-host of the I Love Bookkeeping Podcast, the perfect outlet for Melissa to channel her love for bookkeepers.

In her personal time, Melissa has mastered the art of the pina colada, although she hates getting caught in the rain and adamantly believes that long walks on the beach are terrible (ow, her ankles). She and her husband Daniel, along with their two children and dog, currently reside in San Juan Del Sur, Nicaragua.

Bob Dye

Jeff Seibert

Jeff Seibert is a serial entrepreneur and angel investor who was recently named one of Insider’s “Top 100 Seed VCs.” Seibert co-founded Crashlytics (acquired by Twitter for over $100 million), co-created Fabric (acquired by Google after reaching two billion smartphones), and, before that, co-founded Increo (acquired by Box). His latest company, Digits, is setting out to revolutionize business finance. A self-taught programmer, Seibert released his first app at the age of 13, long before he led the Entrepreneurial Thought Leaders seminar series at Stanford University. Driven by a desire to solve problems, build solutions that matter, and protect the privacy and security of end-users. Seibert has invested in more than 60 other start-ups and recently starred in the Netflix phenomenon “The Social Dilemma,” which was nominated for “Best Documentary” at the 2021 BAFTA Awards.

Wayne Chang

Wayne Chang is a serial entrepreneur and investor who’s been named one of Forbes’ Top 50 Angel Investors and one of “40 Under 40” by Boston Business Journal. Chang’s ability to meld psychology and strategy has led to magical product and design experiences that have scaled to more than seven billion devices. He co-founded Crashlytics (acquired by Twitter for over $100 million), co-created Fabric (acquired by Google), and won an Emmy Award as a producer on the environmental documentary “Chasing Coral.” A college dropout, Wayne has been awarded an honorary doctorate from his alma mater, the University of Massachusetts Amherst. Throughout his career, he’s been involved in more than 80 start-ups and 32 exits, resulting in $150-plus billion of value created. His latest company, Digits, is backed by $32 million from Benchmark and GV and is setting out to revolutionize business finance.